Client Brief

The NYUAD Falconry Studies Institute desired visibility within the large research environment at New York University. The institute is at the center of compiling and documenting the history of falconry within the Middle East, and is integral in preserving the sport and art of falconry. In order to create their desired visibility and leverage,  I provided a potential branding concept that references the feather pattern of the most common bird used in falconry: the peregrine falcon.

document pages


May 6, 2018