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Here at Good Housekeeping, gifting is at the top of our resume.

In addition to all of the products that are rigorously tested in the Good Housekeeping Institute, our editors and experts are also spending hundreds of hours searching for the best gift ideas. And we do this all year, every year, for birthdays, anniversaries, holidays — you name it.

For 2023, we've dug deep into our gift guide data and read thousands of reviews to find the most popular gift ideas for anyone you're shopping for, be it the women who have everything, the hard-to-shop for men or those tweens and teens ruled by trends. On top of that, we use our expert knowledge and diligent testing to bring you the best new toys for kids this year. Anything we've recommended has either been independently selected by editors after a lot of research or has actually been approved by our experts and testers.

That said, scroll on to find the best gift ideas for 2023 — you can shop by person or price — And be sure to leave us a comment below to let us know your favorites.



The Most Popular Gifts of 2023

These are the top items our readers are adding to their carts this season across all categories. Everything you see here is under $60, with many actually way less than that. People are gifting things that will stand the test of time, but still offer some fun or hit a trend.

Everywhere Belt Bag
Everywhere Belt Bag
$38 at Lululemon
Custom Neon Signs
Custom Neon Signs
Portable Espresso Machine
Portable Espresso Machine
12’’ Screen Magnifier for Smartphone
12’’ Screen Magnifier for Smartphone
Now 32% Off
Best BBQ Grill Mat
Best BBQ Grill Mat

Didn't find your perfect present yet? Not to worry. Below, you'll find the top gifts our readers are spending their money on. We've got ideas for literally everyone, no matter the size of the gift you want to give or the budget you need to stick to.



Gifts for Her

Going back to classics, bags are at the top of the list for women this year, as are pieces of jewelry that only look expensive and cute clothes made for lounging. Here are the top picks, but you can shop more guides below.

Aylin Knitted Phone Bag
Aylin Knitted Phone Bag
Loungewear Set
Loungewear Set
Gold Hoop Earrings
Gold Hoop Earrings


Gifts for Him

Similar to last year, people are buying gifts that are more fun than practical for the men in their lives. And if it has some sort of tech element or smart feature, that's even better.

Smartphone Controlled Paper Airplane Kit
Smartphone Controlled Paper Airplane Kit
Now 33% Off
Retro Arcade Machine
Retro Arcade Machine
Now 32% Off
Mystery Tackle Box
Mystery Tackle Box


Tech Gifts

Speaking of tech gifts, with Black Friday and Cyber Monday coming, laptops, smartphones and more will be heavily discounted. Don't miss out on these must-haves:

Symmetry Series+ Case
Symmetry Series+ Case
Portable Bluetooth Speaker
Soundcore Portable Bluetooth Speaker
Wireless Mobile Photo Mini Printer
KODAK Wireless Mobile Photo Mini Printer
Now 30% Off


Gifts for Tweens and Teens

We had to call in our top experts for these categories as this age group is notoriously hard to shop for. Luckily, Rachel Rothman, chief technologist and executive technical director at the Good Housekeeping Institute, and Marisa LaScala, our senior parenting and relationships editor answered the call. They polled dozens of real-life tweens and teenagers to round up this list, and found many want the latest tech gadgets, cool stuff for their rooms and fun fidget toys.

Portable Charger
Portable Charger
Professional Printing 3D Pen
Professional Printing 3D Pen
Bedside Shelf
Bedside Shelf
Now 13% Off


Gifts and Toys for Kids

The Good Housekeeping Institute does rigorous toy testing to ensure we're recommending only the best toys and gifts for this age group. Many of our choices come from our yearly Toy Awards, where we test each item based on the following criteria: safety, ease of use and, of course, kid approval. These are the hottest toys to get your hands on this year.

Chase 'n Go Ball Popper Active Toy
Playskool Chase 'n Go Ball Popper Active Toy
DJ Mix & Spin Studio
DJ Mix & Spin Studio
Now 13% Off
Light Up Tracing Pad
Crayola Light Up Tracing Pad




Gifts by Budget

Remember, the best gifts are the ones that come from the heart, so don't blow your budget. You can get anyone you're shopping for something great, and even personalized if you want, without breaking the bank.

Small Wallet for Women
Small Wallet for Women
100 Dates Scratch Off Poster
100 Dates Scratch Off Poster
Hide & Squeak Eggs
Hide & Squeak Eggs


Gifts for Amazon Shoppers

When you add 2-day shipping to a great gift, you've got our attention. Even if you're not shopping at the last-minute, you'll love these ideas:

Drop Stop
Drop Stop
Vanity Mirror
Vanity Mirror
Kanoodle
Kanoodle
Now 29% Off


Gifts That Support Your Values

Show your support to diverse groups of businesses with your dollars. Not only will you help these creatives thrive, but the person you're gifting will appreciate the extra thought you gave their present.

Black Girl Magic Red Blend
McBride Sisters Black Girl Magic Red Blend
Snack Box
Snack Box
Now 79% Off
Noise Isolating Headphones with Microphone
Noise Isolating Headphones with Microphone
Now 22% Off


Gifts for Everyone in Your Life

From big gestures to small tokens, show all the special people in your life how much you care with these thoughtful ideas.

Personalized Best Friend Art
Personalized Best Friend Art
Luxury Shower Steamers
Luxury Shower Steamers
Boss Babe Tumbler
Boss Babe Tumbler


Subscription Boxes

Keep the gift giving going all year 'round with subscription boxes that can be delivered stright to their door. Most allow you to pick between monthly, 3-months or 6-months options, so you can pick the one that fits their taste (and your budget) best.


Gifts for Every Hobby and Interest

When it doubt, find them something that speaks to their favorite hobbies and interests. Remeber, an experience gift, whether that's a trip, activity or something they can learn, will last a lifetime.

Virgin Gift Experience
Virgin Gift Experience
Risqué Truth or Dare
Risqué Truth or Dare



Even More Gift Ideas

Below, you can explore even more of our top-shopped guides:

Headshot of Michelle Manetti
Michelle Manetti
Group Deputy Director


Michelle is the deputy director of the Hearst Lifestyle Group, where she helps oversee multiple brand's strategy efforts on digital. Previously, she was the deputy editor and managing digital editor for Good Housekeeping. She has over 10 years of experience writing and editing lifestyle content.