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Here at Good Housekeeping, gifting is at the top of our resume.
In addition to all of the products that are rigorously tested in the Good Housekeeping Institute, our editors and experts are also spending hundreds of hours searching for the best gift ideas. And we do this all year, every year, for birthdays, anniversaries, holidays — you name it.
For 2023, we've dug deep into our gift guide data and read thousands of reviews to find the most popular gift ideas for anyone you're shopping for, be it the women who have everything, the hard-to-shop for men or those tweens and teens ruled by trends. On top of that, we use our expert knowledge and diligent testing to bring you the best new toys for kids this year. Anything we've recommended has either been independently selected by editors after a lot of research or has actually been approved by our experts and testers.
That said, scroll on to find the best gift ideas for 2023 — you can shop by person or price — And be sure to leave us a comment below to let us know your favorites.
These are the top items our readers are adding to their carts this season across all categories. Everything you see here is under $60, with many actually way less than that. People are gifting things that will stand the test of time, but still offer some fun or hit a trend.
Didn't find your perfect present yet? Not to worry. Below, you'll find the top gifts our readers are spending their money on. We've got ideas for literally everyone, no matter the size of the gift you want to give or the budget you need to stick to.
Going back to classics, bags are at the top of the list for women this year, as are pieces of jewelry that only look expensive and cute clothes made for lounging. Here are the top picks, but you can shop more guides below.
- Gifts for Women
- Gifts for Wives
- Gifts for Mom
- Gifts for Mother-in-Law
- Gifts for Girlfriend
- Gifts for Grandma
- Gifts for Sisters
- Gifts for Sisters-in-Law
- Gifts for Aunts
- Gifts for Women in Their 20s
- Gifts for Women in Their 30s
- Gifts for Women in Their 40s
- Gifts for Women in Their 50s
- Gifts for Pregnant Women
- Gifts for New Moms
Similar to last year, people are buying gifts that are more fun than practical for the men in their lives. And if it has some sort of tech element or smart feature, that's even better.
- Gifts for Men
- Gifts for Husbands
- Gifts for Dad
- Gifts for Dads Who Have Everything
- Gifts for New Dads
- Gifts for Father-in-Law
- Gifts for Boyfriend
- Gifts for Grandpa
- Gifts for Brothers
- Gifts for Brothers-in-Law
- Gifts for Uncles
Speaking of tech gifts, with Black Friday and Cyber Monday coming, laptops, smartphones and more will be heavily discounted. Don't miss out on these must-haves:
- Best Tech Gifts for the Gadget-Obsessed
- Best Smart Watches for Men
- Best Smart Watches for Women
- Best Kids' Tablets for Learning and Gaming
- Best Remote-Controlled Cars
- Best Laptops You Can Buy
- Best Smart Water Bottles
- Best Smart Luggage
- Best Smart Notebooks
We had to call in our top experts for these categories as this age group is notoriously hard to shop for. Luckily, Rachel Rothman, chief technologist and executive technical director at the Good Housekeeping Institute, and Marisa LaScala, our senior parenting and relationships editor answered the call. They polled dozens of real-life tweens and teenagers to round up this list, and found many want the latest tech gadgets, cool stuff for their rooms and fun fidget toys.
- Gifts for Teens
- Gifts for Teen Boys
- Gifts for Tween Girls
- Best Gifts for College Students
- Gifts for 10-Year-Olds
- Gifts for 10-Year-Old Girls
- Gifts for 10-Year-Old Boys
- Gifts for 11-Year-Old Girls
- Gifts for 11-Year-Old Boys
- Gifts for 12-Year-Olds
- Gifts for 13-Year-Old Girls
- Gifts for 13-Year-Old Boys
- Gifts for 14-Year-Olds
The Good Housekeeping Institute does rigorous toy testing to ensure we're recommending only the best toys and gifts for this age group. Many of our choices come from our yearly Toy Awards, where we test each item based on the following criteria: safety, ease of use and, of course, kid approval. These are the hottest toys to get your hands on this year.
- Best New Toys of 2023
- Gifts for Kids
- Gifts for Boys
- Gifts for Newborns and Babies
- Gifts for Toddlers
- Best Toys for One-Year-Olds
- Best Toys for Two-Year-Olds
- Best Gifts for 3-Year-Olds
- Best Toys for 3-Year-Old Girls
- Best Toys for 3-Year-Old Boys
- Best Gifts for 4-Year-Olds
- Best Toys for 4-Year-Old Girls
- Best Toys for 4-Year-Old Boys
- Best Gifts for 5-Year-Olds
- Best Toys for 5-Year-Old Girls
- Best Toys for 5-Year-Old Boys
- Best Gifts for 6-Year-Olds
- Best Toys for 6-Year-Old Girls
- Best Toys for 6-Year-Old Boys
- Best Gifts for 7-Year-Olds
- Best Toys for 7-Year-Old Girls
- Best Toys for 7-Year-Old Boys
- Best Gifts for 8-Year-Olds
- Best Toys for 8-Year-Old Girls
- Best Toys for 8-Year-Old Boys
- Best Gifts for 9-Year-Olds
- Best Toys for 9-Year-Old Girls
- Best Toys for 9-Year-Old Boys
- Best Hanukkah Gifts for Kids
Remember, the best gifts are the ones that come from the heart, so don't blow your budget. You can get anyone you're shopping for something great, and even personalized if you want, without breaking the bank.
- Gifts Under $5
- Gifts Under $10
- Gifts Under $20
- Gifts Under $30
- Gifts Under $50
- Secret Santa Gifts Under $30
When you add 2-day shipping to a great gift, you've got our attention. Even if you're not shopping at the last-minute, you'll love these ideas:
- Best-Selling Products on Amazon
- Where to Buy Amazon Gift Cards
- Best Gifts on Amazon for Any Occasion
- Best Christmas Gift Ideas on Amazon
- Amazon's Hottest Toys of 2023
- Personalized Gifts on Amazon
- Best Stocking Stuffers on Amazon
- Best Gifts for Men on Amazon
- Best Gifts for Women on Amazon
- Best Gifts on Amazon for Mom
- Best Gifts for Teen Girls on Amazon
Show your support to diverse groups of businesses with your dollars. Not only will you help these creatives thrive, but the person you're gifting will appreciate the extra thought you gave their present.
- Gifts That Give Back
- Gifts from Black-Owned Businesses
- Gifts from AAPI-Owned Businesses
- Gifts from Hispanic and Latinx-Owned Businesses
- LGBTQ+ Owned Businesses to Shop
- Gifts from Women-Owned Businesses
- Eco-Friendly Gift Ideas
- Handmade Gift Ideas
- The Best Charities to Give to Right Now
From big gestures to small tokens, show all the special people in your life how much you care with these thoughtful ideas.
- Gifts Ideas for Your Best Friend
- Best Gifts for the Whole Family
- Gifts for Parents
- Gifts for Couples
- Gifts for Neighbors
- Gifts for Co-Workers
- Gifts for Your Boss
- Gifts for Long-Distant Loves
- Gifts for Nurses
- Gifts for Teachers
Keep the gift giving going all year 'round with subscription boxes that can be delivered stright to their door. Most allow you to pick between monthly, 3-months or 6-months options, so you can pick the one that fits their taste (and your budget) best.
- Best Subscription Boxes for Women
- Best Subscription Boxes for Men
- Best Clothing Subscription Boxes
- Best Date Night Subscription Boxes
- Best Subscription Boxes for Kids
- Best Subscription Boxes for Moms
- Best Beauty Subscription Boxes
- Best Food Subscription Boxes
- Best Subscription Boxes for Teens
- Best Makeup Subscription Boxes
- Best Dog Subscription Boxes
- Best Gardening Subscription Boxes
Gifts for Every Hobby and Interest
When it doubt, find them something that speaks to their favorite hobbies and interests. Remeber, an experience gift, whether that's a trip, activity or something they can learn, will last a lifetime.
- Best Experience Gifts
- Best Virtual and Digital Gifts
- Best Jewelry Gifts
- Best Gifts for Minimalists
- Best Gifts for Coffee Lovers
- Best Gifts for Bird Lovers
- Best Gifts for Artists
- Best Organization Gifts
- Best Luxury Gifts
- Best Gifts for Chefs
- Best Romantic Gifts
- Best Gifts for Gamers
- Best Gifts for Bartenders
- Best Golf Gifts
- Best Gag Gifts
- Best Sexy Gifts
- Best Gardening Gifts
- Best Cleaning Gifts
- Best Anime Gifts
- Best Pokemon Gifts
- Best Dinosaur Gifts
- Best Frozen Gifts
- Best Harry Potter Gifts
- Best Camping Gifts
- Best Hostess Gifts
- Best Foodie Gifts
- Best Mushroom Gifts
- Best Space Gifts
- Best Encanto Gifts
- Best Beer Gifts
- Best Wellness Gifts
Below, you can explore even more of our top-shopped guides:
- White Elephant Gift Ideas
- Gift Ideas from TikTok
- Last-Minute Gift Ideas
- Gifts For People Who Have Everything
- Unique Christmas Gift Ideas
- Housewarming Gift Ideas
- Gifts for People with Anxiety
Michelle is the deputy director of the Hearst Lifestyle Group, where she helps oversee multiple brand's strategy efforts on digital. Previously, she was the deputy editor and managing digital editor for Good Housekeeping. She has over 10 years of experience writing and editing lifestyle content.