Sex & Relationships

Best sex toy stores of 2023: The top 23 brands to shop online

Want top of the line adult toys for the bedroom? Recommending them is our pleasure.

Well, your pleasure is actually what we care about. Adult toys can be a taboo subject, but in today’s day and age more of us are reclaiming our sexual needs and making sexual health a priority in 2023.

Since there are a plethora of sexual wellness companies flooding the market, we wanted to do a deep dive into reviews to see which brands are worth a try, also looking into which products have their users begging for more.

Even better, many brands can be found on sites like Amazon with discrete packaging, and other retailers you may not expect like Sephora, Bloomingdale’s and more.


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Both men and women can benefit from adding a helper or two into their closed-door activities, so we’ve included brands that cater to all types of lovers, be you alone or coupled up. Whether it’s for the holidays, Valentine’s Day or just because, sex toys make a great gift for yourself or someone special.

Check out these 18 brands, each with spicy offerings that will have you falling in love over and over again.

What are the best sex toys for couples?

Sex toys provide a fun way to enhance your love life. One of the best places to find something new and exciting for you and your partner is Adam & Eve. Some of our favorite picks from them include:

The online store has a wide selection of lingerie, too, which we definitely recommend checking out.

Another place to shop sex toys for couples is Fun Factory. Earlier this year, the company launched the Vim Wand. It’s the first of its kind weighted rumble wand and works alone or during playtime for two. It has five speeds, three customizable patterns, as well as a flexible head.

Other picks we love include:

What are the best sex toys for women?

All of the brands we feature below make incredible sex toys for women. However, one we want to highlight here is LELO. Along with having a wide selection of sleek and discreet sex toys, many of them are specifically designed to up the pleasure factor for the ladies.

Some of our favorite sex toys from LELO include:

What are the best sex toys for men?

Again, we’re going to give LELO a shout out for their incredible sex toys, including the ones they have for men. They have a wide selection of prostate massagers and vibrating rings, each designed to completely whoa!

Other picks we like include the Wild Secrets Crave Vibrator from Adam & Eve, the Alpha Pro Massager, and the Richard Remote Control Massager.

Read on for our roundup of the best sex toy brands to shop in 2023, with gadgets and gizmos to scratch any itch and tickle any fancy you may have in the bedroom.

Best Sex Toys for 2023

Adam & Eve

A green vibrator
Adam and Eve

Similar to the above, Adam & Eve has a lot more to offer than just a brand or two to try. Instead, browse their selection of adult toys that span every need, from those designed for women, men, couples and all of the accessories needed to enhance the experience including lingerie and lubes.


Lovehoney

A black vibrator
Lovehoney

Show your body some love by checking out the selection of toys at Lovehoney. The site is one of the best for variety, as they have bestselling products for him and her, including the top-rated Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator that has over 1,000 reviews and counting. The site also uses discreet shipping and products can be found on either the Lovehoney site or on Amazon.


Fun Factory

A green male sex toy
Fun Factory

Sex should be fun, and these toys are here to help. Fun Factory has a number of adult toys to choose from, starting with their bestsellers with great names like Manta or Bootie.

“Me and my partner picked this up for Valentine’s Day. I was super impressed immediately,” reads a Feb. 14 review of the Manta toy. “Not only is this a great solo toy this is even better with a partner. This is our second toy from this company and will not be our last. If you are on the fence do not think twice worth every penny.”


Womanizer

A pink sex toy
Amazon

This device has a cult-following, and the reviews will show you why. The Womanizer is a suction-based device, using their unique Pleasure Air technology to offer various strengths and patterns of suction.

“This womanizer does what it promises in a way you have not experienced with any other toy before!” reads a glowing review on Amazon. “Conclusion: Instead of buying a huge number of cheaper other sex toys, just buy this one and you won’t need any of the others.”


LELO

A black box with a pink and white vibrator
LELO

For luxury sex toys and wellness devices, LELO is one of the top brands that satisfies that title. They have racked up awards year over year from the XBIZ Awards as well as the Adultex Awards and the reviews reflect the same.

Their bestseller page has options for all genders, including the highly-rated GIGI 2 with an average recommendation rate of 93%.

“I bought this recently and it’s changed the game. It’s as quiet as it advertises and the battery life has never been a problem,” reads a review. “If you’re looking to spice things up it’s a great beginner friendly product, 10/10 recommend.”


Dame Products

A small green sex toy
Dame

This site is great for both those that are experts in the bedroom and for those that are just now venturing into the realm of sex toys. For the latter, consider taking their quiz, taking your personal (or couple’s) needs into account and helping you find the best device to try.

Otherwise, the bestsellers page is a great place to start, showcasing the Eva wearable for couples that has more than 1,000 reviews, as well as the palm-sized Pom vibrator with a 4.7-star average rating.


We-Vibe

A blue sex toy next to a phone
We-Vibe

If your vibe is smart, wearable sex toys and devices, this is a great brand to check out. We-Vibe sells items for individual use as well as for couples, many of which can be controlled via their app for hands-free play.

The We-Vibe Sync is one of these bestselling devices, designed for couples, coming with an app as well as a remote, a 2-year warrantee and discreet, free shipping.


Lovense

A pink sex toy
Lovense

Have you heard of sex tech? Lovense knows everything about this cool new industry, combining pleasure and technology to enhance your bedroom experience. They sell wearable devices controlled by Bluetooth for play on the go, like the bestselling Lush 3 remote control vibrator with a magnetic charging port and five-hour battery life.


Babeland

A navy blue sex toy
Babeland

This toy store is adults-only, fully stocked with items for all. Like some other online stores, Babeland is a warehouse that sells a plethora of other brands, including bestsellers like Hitachi and We-Vibe.

The site offers discreet shipping, free on orders over $69… we see you, Babeland. To fill your cart, check out each section of the site, including pages for beginners, couples and even for fetishes and desires.


Organic Loven

A gift set filled with sex toys, lube, condoms and a book.
Organic Loven

For the eco-conscious, the sex toys of Organic Loven are sure to knock your socks off! Best of all, not all of them break the banks, which means you can break your bed while keeping your budget in mind.

Check out the Tease Me section, which features toys under $100. They also have a wide selection of organic candles, massage oils, and aphrodisiacs for when you’re feeling romantic.

With the holidays around the corner, we highly recommend the sex toy store’s Tease Me Box. Along with featuring full size sex toys, it has lube, vegan condoms and a sexy read. And with it being under $150, all we can say is, Ooh, baby!


Unbound

Two different green sex toys leaning on a glass rectangle, against a pink background.
Unbound

Can sex toys be cute? Yes, if we’re talking about the Squish from Unbound. It looks like soft serve ice cream and feels pretty sweet — if you know what we mean. Made for external use, it’s waterproof, squeezable and fits nicely into an overnight bag for those late night “romantic” excursions.

Unbound has lots of other fun finds, too, like the brightly colored rumbly Pep vibrator and the Bestseller Gift Set, which features the Puff suction vibrator and the multi-speed vibrating Bender.


Maude

A white pouch, case and vibrator
Maude

If we didn’t tell you, you may not even know these streamlined toys were this kind of “toy.” The items at Maude are sleek, affordable and designed for all bodies, making it a great brand to start with for newcomers. However, looking at both press coverage and reviews, many stick around and choose Maude nightly.

“Absolutely amazing, worth every penny!” reads one of over 1,000 reviews of the vibe. “It’s big enough so it won’t slip when wet, yet not so big that it’s overwhelming, different speeds for different moments, but perfect for every occasion.”


Tabu

An adult toy in a white box
Tabu

Sex toys are no longer taboo, but they are Tabu. This company is specialized for those going through menopause and wanting to embrace and enhance their sexual wellness. The Kit comes with everything you need to get started, including a personal massager and organic lubricant to go with.

“I cannot say enough good things about this company and product,” reads a review from a 71-year-old user. “The products are just as described and wonderful. The customer service it gives you is beyond compare. Thank you Tabu for all you do!”


Emojibator

Vibrators shaped like a cucumber, banana, chili pepper and eggplant
Emojibator

If you still giggle at the eggplant and peach emojis, this company is for you. Emojibator brings the silly back to sex, embracing the fun nature of the adult activity. As promised, their classic Eggplant Emojibator is an affordable vibrator with a fun look and 10 vibration settings. They also carry accessories and bundles.


Goop

A blue and white vibrator
Goop

If Gwyneth Paltrow has it on her site, we figure it’s worth a try. Head to her wellness site for some of her top picks. There are choices from her favorite brands like Womanizer and LELO, already on this list.

However, Goop also has their own toys, like the Double-Sided Wand Vibrator and the Ultraplush Self-Heating G-Spot Vibrator, each coming with a one-year warranty and a travel lock and storage pouch.


Lioness

A woman with a phone and a dildo
Lioness

Unleash your inner lioness or lion, with these adult toys.

The selling point here is really the science, as the toys they sell have the ability to record and track your orgasms, helping to guide you to the most pleasure possible. The smart toys plus the mobile app can create charts showing you the best times, positions and more for you to achieve the big O.

“Great for data nerds,” reads a five star review. “This is the easiest way I’ve ever been able to get feedback about my body’s physiological responses.”


Kama

Three different colored vibrators with heart shaped accessories behind them.
Amazon

We don’t have to tell you where the name of this sex toy company came from!

We’re obsessed with the bunny shaped Kama Sutra Chari. Along with being really neat looking (seriously, we could keep it as a tchotchke on our dresser), it’s waterproof and has seven toe-curling rhythms to make…music with.

Another pick we like? The Kama Sutra Natya. It’s rechargeable, bendable, and is great solo or with a partner.


Bloomi

Vibrator from Bloomi with box.
Bloomi

Wellness isn’t just about the kitchen or gym. No, it’s also about sexual wellness, too! This is where Bloomi comes in. The company is all about promoting your sexual health through education, clean body products and thoughtfully made sex toys.

Feeling tense? Try their palm size massager. It works to relax shoulders, the lower back and “other places,” and is made with medical-grade silicone. Another winner? The Indulge Double Sided Vibrator. It’s flexible, is compatible with most water-based lubricants and is fun solo or with someone special.


PinkCherry

Adult toy
PinkCherry

The name says it all, the adult treats from PinkCherry are delicious! From vibrators to sex toys for beginners, there’s something for everyone. Need a suggestion? How about the Satisfyer Pro 2 Gen 2 Air Pulse Simulator. It offers 11 levels of sucking pressure, is easy to clean and is currently on sale for $30 and (use code: SUMMER).


Love.Not.War

Adult toys on a white background.
Love.Not.War

The sustainable sex toys from Love.Not.War are award winning, affordable and ultra chic. The toys are made with NeoSilicone, which can safely be used with silicone lubricants (read why that’s important here), are sleek and discreet.

Looking for something that will thrill you and your partner? Go with The Couple Bundle. It comes with the KAMA head, which is designed with a special angle to hit the “right spot” and the Laska, a new take on the Rabbit and Bullet.

Another winner? The Award Winning Bundle, of course. It comes with the MAYA, designed for temperature play, and the KOI head, which looks unassuming but has lots of pleasurable power.


Satisfyer

Black and white adult toy.
Satisfyer

The name of this sex toy brand says it all! They have more than a dozen different categories to shop, each one designed to titillate and thrill you and that special someone.

Besides their sex toys for couples, they have items that focus on specific body parts, and some that even work with apps.

Curious about one that’s peaked our curiosity? The Satisfyer Orca. It’s so cute and unassuming but also comes with mind blowing air pulse and vibrations. Whoa! It’s also waterproof, making it a great option for shower play.


Sephora

A purple vibrator.
Sephora

Bet you didn’t expect to see this retailer on our list? Honestly, we were surprised too, but Sephora not only has some of the best beauty finds but some sleek toys of the adult variety as well.

One of our favorite finds is the Goop Double-Sided Wand Vibrator. It’s so pretty — and powerful! A mind-blowing combination, if we’re being honest.

They also have the Tabu Golden Hour Kit, which we’ve already mentioned but want to bring to your attention again. We love its slender and comfortable design, and that it actually heats up to 97 degrees to promote blood flow! And don’t forget about Smile Makers The Billionaire — Versatile Vibrator. It’s great for adult toy newbies, thanks to its internal and external pleasuring capabilities.


The Stockroom

A pair of remote control vibrators in two different shades of pink.
The Stockroom

For the sex toy pro (or simply the daring), The Stockroom deserves to be bookmarked — pronto! They have a massive collection for those into BDSM, including chastity belts, designer vibrators, and sexy accessories.

For couples, we suggest any of the remote vibrators. From the Cowgirl Premium Sex Machine to the discrete egg shaped vibrator from Svakom Elva, there is something for everyone.


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