They’re seeing double.
Hidden Valley Ranch had fans reaching for the dressing-scented smelling salts after announcing a savory new collab this week, this time with “the only brand as serious about flavor” as they are — Hidden Valley Ranch.
Together with, well, themselves, the brand is releasing Double Ranch — which, according to the press release, features “double the herbs, double the spices, double the flavor and yes, even double the bottles.”
“We love the excitement of drop culture and looked to bring that excitement to our ranch fans,” CC Ciafone, the brand Marketing Director Director at Hidden Valley Ranch, said in a statement.
“Our HVRxHVR collab shows just how serious we are about our ranch flavor. There’s nothing ranchier than the double herbs, double spices, and the double ranch of this limited-edition release!”
But “double the bottles” — dropping nationwide on Sunday, Nov. 18 — might not be exactly what you expect.
Rather than two separate bottles, Hidden Valley Ranch has seemingly fused two bottles together to form an “X.”
Turns out, people can’t wait to get their hands on this oddly shaped bottle — including singer Nicki Minaj, just one celebrity who liked the brand’s post on Instagram.
“The only thing I’ve ever cared about,” one person commented.
“Sign me up. Tie me down. Dowse me in it,” another quipped.
“I WANNA BE DOUBLE RANCHED,” someone exclaimed.
Others were throwing a little shade at the ranch company.
“Looks like someone ran out of ideas,” a user snarked.
Even Cheez-It got in on it, writing, “Y’all are crazy for this one.”
Ranch fanatics can purchase the curiously conjoined bottle through Snapchat.
Fans simply have to navigate their way to the Hidden Valley Ranch page, find the custom Snapchat lens and hold it up to any “X” they see for a “buy now” feature to appear.
For those who don’t use Snapchat, the bottles will still be available on the brand’s website.
You have to act fast though, since there are only 222 bottles available. Each comes with a double ramekin for dipping and a reversible bucket hat — for a hefty price tag of $44.